Scout Design Studios

At Scout I:

Explored effective marketing strategies on Pinterest and Twitter, applying insights to develop engaging content.

Successfully conveyed the Scouts brand voice through social media posts.
Styled, captured, and edited photos to elevate website and social media aesthetics.
Optimized product tagging and strategic hashtag use, analyzing engagement trends to identify high-performing posts and boost consumer interactions.
Crafted visually engaging social ads using my original photography and curated stock images, enhancing brand presence and audience engagement.

Here are some examples of ads I created for Scout:

A few photos I captured for Scouts socials:

Social optics examples for Pinterest:

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After tweaking hashtags and target audience, I posted this from one of their more popular photoshoots. In 30 days, this post had 91.2k impressions, 135 saves, 718 clicks.

The pink, light and bright photo was a big pull- but I also learned that most of the posts I made, if it had butterfly art, it would generate a lot of clicks.

Another example of using the butterflies for clicks, this post generated 13k impressions, 12 saves, 92 link clicks, in 30 days.

It’s not as impressive as the “millennial pink” photo, but still high up there for only 30 days of building their Pinterest presence.

JUSTIN BRANDS

Things I did as a Photography Intern for Justin:

Captured high-quality product images for the website.

Photoshopping product photos on white backgrounds for e-commerce.
Collaborated with the marketing team to innovate a dynamic marketing concept for Nacona, trying to boost brand awareness and engagement within our target market.
Orchestrated the Nacona visual campaign photoshoot by styling, editing, scouting models, and selecting locations.